Convergence trends in the IT, telecommunications and media sectors are giving rise to more and more international media conglomerates which are gradually tightening their grip on the market. In the process, a lot of independent, regional media companies are being forced out of business.

 

New players are entering the media market ­ players originating from other fields such as IT and telecommunications. These newcomers are highly proficient at adapting their product offerings and channels to meet shifting customer demands. Those who want to stay in the game need to find ways of considerably boosting their own responsiveness.

 

When it comes to the advertising market, where ongoing difficulties and the lack of a lasting turnaround are taking their toll, the answer lies in new business models. Master-ing the road ahead will require innovative market strategies, cross-media approaches and targeted ways of boosting customer loyalty.

 

For valuable insight and orientation, turn to the Media & Telecommunications Competence Center.

 

 media@taeger.de