Consumer goods manufacturers and retailers alike are currently having to deal with drastic changes: international mergers and takeovers are being targeted not only at expanding product ranges and raising price levels up but also at ensuring long-term corporate growth and safeguarding core business.

 

By the same token, makers of established major brands are responding to successes achieved by discounters by launching creative marketing and sales strategies. The future of consumer goods manufacturers hinges on factors such as systematically leveraging eCommerce opportunities and deploying adequate cooperation models.

 

And the Internet is changing all traditional structures and processes !

 

For valuable insight and orientation, turn to the Consumer Products & Retail Competence Center.

 

 consumer@taeger.de